The difference between Marketing, Advertising and Public Relations… A simple scenario.
If a young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If the young man tells his date how handsome, smart and successful he is—that’s advertising. If someone else tells the young woman how handsome, smart and successful her date is—that’s public relations.”
Did You Know?
A satisfied customer may tell 3 – 5 people about their experience… A dissatisfied customer may tell 8 – 20 people about their experience. The average business never hears from 96% of its unhappy customers. For every complaint received the average company has 26 customers with similar complaints, 6 of which are serious problems. Of the customers who register a complaint as many as 70% will do business again with your organisation if the complaint is resolved effectively. That figure goes up to a staggering 95% if the customer feels that their complaint was resolved quickly. It costs 6 – 8 times as much to attract a new customer as it does to keep an existing customer!
Posted by Melanie Lavelle-Maloney on 30 Jun 2010