Business by Technology
Technology is the tour-de-force in driving change and trends in business. Typically trends driven by society are where people embrace new behaviour or habits, political trends is when Government roll out new policy or programs and just as quickly scrap funding , financial trends are where horse racing appears more creditable than banking or shares. Bad jokes aside, all trends have varying impact on living and on being in business. However the greatest residual trend setter is innovation technology. The consistent advancement and changing technologies is what will provide business with new ways of thinking , operational- system options and business conduct.
Information storage and accessibility is forever changed and changing. Google now operates with capacity to index and refresh the contents of a large city library every 4 hours. A telephone was once the device to speak to business or a friend at a distance. Now videos , texts, photos, music , world news or your position on the planet are available on telephones of mobility. 20 years ago there was no internet. Today business can be done on-line via the world web. Is this a trend to virtual business, will business become an avatar experience.
Today managing and operating a SME involves identifying and understanding the technological trends. Business needs to embrace technology that will compliment and support their vision for business. Computers have enhanced and enriched our lives presenting many new learning challenges . So much for technology creating more free time. What is apparent is that technology has blurred the boundaries of time , blending our life in work, leisure , private time and business.
There is no time for old fashion business. Yes old fashion courteous and efficient customer service never goes out of style but behind that service experience business must be at speed with all the technology that ensure business operation, systems and performance can deliver the customer demands and expectations. Further be able to replicate the business guarantees, promises and product quality at most competitive prices.
Business has the choice to implement a wide range of technology innovations .Data bases are the new link to connect business to customers. Marketing messages can be created and managed for internal or external communication . Business systems and measuring performance levels can be monitored and reported . Daily operation can be reviewed and analysed to monitor if adjustments need be made relative to goals plans and profits. Up-to-the minute financial information can assist in decision making. Don’t ignore the technology trend, understand its relevance and where your business can benefit.
Posted by Rod Richards on 20 Jun 2010