Be Consistent before Change
Having capacity to change and project a new fresh image is often promoted as a secret to business success. A flashy new advertising scheme, new logo , new coat of paint to the premises .A magic silver bullet to fix any business ailment and bring the customer flooding in . However many businesses that spent such money and resources soon discover the business performance remains the same.
So what is missing from the business success equation?. What fundamental of business operation is not identified or understood. In a word, consistency. Business consistency in the eyes of the customer. Consistency in product, pricing or customer service. Customers will leave a business standing cold regardless of any flashy facade and marketing rollout if they perceive the business is not consistently meeting their needs and consistently solving their problems.
By some opinions the Big Mac may not be the world’s best hamburger. So what makes McDonalds customers so loyal. Consistency. Every Mac’s outlet looks consistently the same, the product is consistent, the delivery time, packaging and price is consistent. Time again the customer expectation is met. What is being sold here is consistency.
A business that demonstrates being consistent in what it delivers to the customer can change and create a fresh progressive new image. New product lines can be introduced for business to expand and grow. However before your business splashes money and resources on new marketing or growth strategies, be sure it can deliver consistency on its business promises. Your customers will reward you with loyalty and business success.
Posted by Rod Richards on 20 Jun 2010