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Marketing considerations to suit the Retail Customer
- Needs beats Wants, do you stock what the customer needs, customers with shopping lists are focused and make less impulsive purchases
- Value beats Difference, I know what I want so please give it to me at your best price.
- Convenience, where I am beats where I’m going. If i see an item in your store that is usually purchased elsewhere I’ll but it now to save time.
05 Jul 2010 - Rod Richards
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Intellectual Property Protection builds Business Assets
Business entrepreneurs and those undertaking Business Planning should address the premise , always begin with the end in mind. That’s what planning embraces, a start direction strategy resources and the goal . Creating a saleable asset in business should always be in planning . Many businesses end never to realise true value . Often a hobby or trade morphs into a business only to become a job and a collection of worn-out equipment of little asset value. Franchising more often achieves an identifiable replicated package of value. Marketing, branding ,systems and processes creating an asset of value including specific Intellectual Property that must be protected.
20 Jun 2010 - Rod Richards
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Marketing won’t Cure an Illness.
Don’t rely on marketing to cure your sales problems . Beware of investing all your available marketing or sales budget on shiny slick campaigns. It makes no sense to spend money to drive potential customers to your door if your offer is obscure or confusing or if your sales staff or customer service is inadequate or of poor quality.
If your business has good lead generation and there is interest on the shop floor but the cash register is cold , you have a serious problem. Your business has poor conversion rate or poor customer skills and requires immediate attention.20 Jun 2010 - Rod Richards
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Marketing the Fundamentals
Marketing relates to much more than simple advertising. Marketing is the Production, Pricing, Promotion and the Distribution of the goods and services that your business offers for sale in the market place. For marketing to be effective and successful it must suit the market.
20 Jun 2010 - Rod Richards
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Information, Advertising Overload
The amount of everyday information and news available including marketing and advertising is doubling every hour. 5 years ago doubling of information happened every 2 years. What this means for business is that marketing and advertising messages must be clear, consistent , concise and backed by creditable evidence.
20 Jun 2010 - Rod Richards
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