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The difference between Marketing, Advertising and Public Relations… A simple scenario.
If a young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If the young man tells his date how handsome, smart and successful he is—that’s advertising. If someone else tells the young woman how handsome, smart and successful her date is—that’s public relations.”
30 Jun 2010 - Melanie Lavelle-Maloney
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Be Consistent before Change
Having capacity to change and project a new fresh image is often promoted as a secret to business success. A flashy new advertising scheme, new logo , new coat of paint to the premises .A magic silver bullet to fix any business ailment and bring the customer flooding in . However many businesses that spent such money and resources soon discover the business performance remains the same.
20 Jun 2010 - Rod Richards
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Business by Technology
Technology is the tour-de-force in driving change and trends in business. Typically trends driven by society are where people embrace new behaviour or habits, political trends is when Government roll out new policy or programs and just as quickly scrap funding , financial trends are where horse racing appears more creditable than banking or shares. Bad jokes aside, all trends have varying impact on living and on being in business.
20 Jun 2010 - Rod Richards
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Changing Times – re-engineering your business to create greater productivity
This month I want to focus on a favourite subject of mine… Dealing with Change Management and Re-Engineering strategies for your growing business to become streamlined and able to cope with the changing business environment it operates in.
20 Jun 2010 - Melanie Lavelle-Maloney
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Franchise not always Easy
Franchising is a popular entry to owning and operating a small business. The sector has experienced growth of 16% in the last 3 years with over 1000 chains and 70,000 outlets creating $170 billion sector. During and post Financial Crisis workers sensing or experiencing retrenchment were driving franchise take-ups. Keen to enter the business fray new players committed redundancy money, family homes and life savings to buy in. Buyers decision making processes are not always tempered in good business sense or business knowledge. Key decision factors to purchase franchises are based on lifestyle, brand security, self direction, income and skill development. What becomes apparent for new franchisees is their investment is a costly buying of a job and not the freedom and financial empowerment anticipated.
20 Jun 2010 - Rod Richards
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