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Intellectual Property Protection builds Business Assets
Business entrepreneurs and those undertaking Business Planning should address the premise , always begin with the end in mind. That’s what planning embraces, a start direction strategy resources and the goal . Creating a saleable asset in business should always be in planning . Many businesses end never to realise true value . Often a hobby or trade morphs into a business only to become a job and a collection of worn-out equipment of little asset value. Franchising more often achieves an identifiable replicated package of value. Marketing, branding ,systems and processes creating an asset of value including specific Intellectual Property that must be protected.
20 Jun 2010 - Rod Richards
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It takes Energy to have Time
Business energy is just as important as Business time. Energy in this context is the passion , enthusiasm, commitment and determination to operate your business. Everyone is claiming to be time-poor. Technology blurs our reality. Customers have less loyalty today, shorter attention spans and are constantly bombarded by messages. Flash, urgent often annoying advertising confuses and alienates the passive purchaser. Business now demands much more of its owners time. Free time that is increasingly more difficult to replace and constantly slipping away. Here are some energy and time savers.
20 Jun 2010 - Melanie Lavelle-Maloney
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Marketing won’t Cure an Illness.
Don’t rely on marketing to cure your sales problems . Beware of investing all your available marketing or sales budget on shiny slick campaigns. It makes no sense to spend money to drive potential customers to your door if your offer is obscure or confusing or if your sales staff or customer service is inadequate or of poor quality.
If your business has good lead generation and there is interest on the shop floor but the cash register is cold , you have a serious problem. Your business has poor conversion rate or poor customer skills and requires immediate attention.20 Jun 2010 - Rod Richards
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Marketing the Fundamentals
Marketing relates to much more than simple advertising. Marketing is the Production, Pricing, Promotion and the Distribution of the goods and services that your business offers for sale in the market place. For marketing to be effective and successful it must suit the market.
20 Jun 2010 - Rod Richards
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Measure or miss out
Every business owner is looking for a silver bullet to success. The real question may be how would you measure success. Measure being the key thought. If you have not considered measurement in business or as yet not fully utilising measurements , the silver bullet is more likely to be lead instead.
20 Jun 2010 - Rod Richards
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