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What Can the words ‘Award Winning Business’ do for you and your business?
Lunch at the Courthouse is always a splendid affair, however this luncheon was truly made ‘remarkable’ by the quality of speaker who had all us ladies and the few brave men that ventured along ‘totally engaged” in the messages he was relaying to us. Our speaker the inspirational and motivational Kurek Ashley made the event a truly ‘remarkable’ one. I’m currently reading his book ‘How Would Love Respond’… I actually bought it for my beloved Rod and had it signed especially…”Dear Rod Live Your Dreams.”. I couldn’t resist the temptation to read it first….Kurek put out his line and I was hooked!
30 Aug 2010 - Melanie Lavelle-Maloney
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Marketing considerations to suit the Retail Customer
- Needs beats Wants, do you stock what the customer needs, customers with shopping lists are focused and make less impulsive purchases
- Value beats Difference, I know what I want so please give it to me at your best price.
- Convenience, where I am beats where I’m going. If i see an item in your store that is usually purchased elsewhere I’ll but it now to save time.
05 Jul 2010 - Rod Richards
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Measure up or else
Aside from tragedy and loss associated with an aircraft crash the most vital piece of equipment to be retrieved is the aircraft flight data recorder. The early version “black box” used film to record data showing fuel, attitude, speed and other basic measurements. Data recorders today have the computer capacity to log all the vital performance and functions of the aircrafts systems. This data is a snapshot of all the measurements and setting that were in place during flight and pre impact.
04 Jul 2010 - Rod Richards
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Has your business improved in the last 12 months?
When we ask businesses this question, here are answers we often hear……..
- I’m so involved in the day to day tasks, I don’t get time to look at the business at a high level.
- Nobody can do things the way I do them. The buck stops with me so I get bogged down.
- I don’t have time to look for long term solutions to problems so I end up putting out fires all the time.
04 Jul 2010 - Melanie Lavelle-Maloney
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The difference between Marketing, Advertising and Public Relations… A simple scenario.
If a young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If the young man tells his date how handsome, smart and successful he is—that’s advertising. If someone else tells the young woman how handsome, smart and successful her date is—that’s public relations.”
30 Jun 2010 - Melanie Lavelle-Maloney
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